Meta Ads and GA4 together: know which ad sells, not just which one gets clicks
The Ads Agent cross-checks Meta spend and clicks with GA4 sessions and conversions and suggests what to cut and where to put budget.
- Connects in 1 minute
- Read-only
- No credit card
The "Lookalike 3%" ad set has the cheapest CPC in the account and zero GA4 conversions in 21 days.
Suggestion: move its budget to "Kite interests", which converts on the site at $88.
What the agents do with your Meta Ads + Google Analytics 4
Cost per conversion, not per click
Meta spend divided by what converts on the site, according to GA4.
SuggestsAd sets that click and don't sell
Good CPC, short session, no conversion. The agent shows what it costs to keep them.
SuggestsWhere to put budget
Across ad sets and campaigns, by site conversion, not the platform's result.
SuggestsWhere the paid click gets lost
The landing page where Meta traffic drops off before converting.
SuggestsAsk in plain language
How much Meta traffic turned into site conversions?
Which ad set brings engaged sessions and which only brings clicks?
Which Meta ad drove the most conversions in GA4?
Does Instagram traffic convert?
Does my Meta ROAS match GA4 revenue?
Which Meta audience has the best conversion rate on the site?
On which page does the Meta click get lost?
Where should I pull Meta budget this week?
What we read from Meta Ads + Google Analytics 4
From Meta Ads: spend, impressions, clicks, CTR, CPC, results and cost per result, by campaign, ad set and ad. From GA4: sessions, engagement, events, conversions and revenue by source, medium and campaign.
Connect in 3 steps
- 01
- 02
Connect Meta Ads with your Facebook login and GA4 with your Google account.
The connection is read-only: Sherlok reads metrics and never creates, pauses, edits budget or publishes anything in your account.
- 03
Pick the ad account and the property. The agents cross-check both as soon as the connection is done.
Questions about the Meta Ads + Google Analytics 4 integration
Does Sherlok change my campaigns or my GA4?
No. Both integrations are read-only and the agents only suggest.
Why doesn't the Meta number match GA4?
Because each one attributes conversions its own way: Meta counts clicks and views inside its window, GA4 counts the session on the site. The agent shows both side by side and decides by what converts on the site.
Do I need UTMs on my ads?
It helps. With UTMs, GA4 separates each campaign and the cross-check gets more precise.
How long until the first decision?
The agents start reading as soon as both connections are done.
You already have the data. What's missing is the decision.
- No credit card
- Read-only access
- Revoke it any time