Inside Sherlok: How We’re Building a Platform to Revolutionize Agencies
- Lucas Neves
- Jun 27
- 2 min read
In today’s fast-paced digital world, data is the new competitive edge. But most agencies still struggle with the same problems: too many disconnected tools, manual reports, guess-based decisions, and an overwhelmed team.
That’s exactly why we’re building Sherlok — a conversational AI platform designed to help agencies turn data into decisions, with more speed, clarity, and autonomy.

The Problem: Too Much Data, Not Enough Answers
Agencies deal with massive amounts of data every day—ad metrics, CRM, social, e-commerce, finance, creatives performance, and more.
And yet, decisions are still slow and often based on guesswork. Why? Because data is scattered, outdated, and hard to interpret without technical skills or time.
The result? Missed opportunities, wasted budgets, and exhausted teams.
Sherlok’s Promise: Data, Ready for Action
Sherlok was created to solve this chaos with a clear vision: use AI to turn complex data into simple, actionable answers—through a chat interface where you just ask.
Examples:
“Which campaigns had the highest CPL this week?”
“Where did we overspend in the last 7 days?”
“Which creative performed best with female audiences?”
Sherlok connects, reads, and interprets your data from multiple platforms—and delivers insights ready for action.
How We’re Building It
Our development is guided by three main pillars:
1. Full integration
We’re connecting the tools agencies already use—Meta Ads, Google Ads, HubSpot, RD Station, Google Sheets, and more—so Sherlok becomes your data command center.
2. Natural language
You don’t need to know BI, SQL, or code. Just type your question in simple language, and Sherlok gives you the answer.
3. Decision in context
Sherlok learns from your business and improves its answers over time. It’s not just a dashboard—it’s a strategic AI partner.
Who We’re Building It For
Sherlok is designed for marketing teams and agencies, especially those managing multiple clients and campaigns, where speed and clarity matter most.
We help:
Analysts and coordinators get to insights faster
Directors monitor what’s working—and what’s not
Founders and executives make smarter, faster decisions
Why It Matters Now
AI is redefining how decisions are made. Agencies that embrace this shift will lead the future.
Sherlok isn’t just another BI tool. It’s a whole new way to talk to your data—and act on it in real time.
What’s Next
We’re currently in closed testing with partner agencies, refining the system through real-world use cases. Soon, we’ll open a waitlist for early adopters who want to lead this transformation with us.
Conclusion
Sherlok is more than a platform. It’s a bold vision for the future of agency operations: fewer operational headaches, more strategic impact.
We’re building it with those who live these challenges every day—and we want you to be part of it.
Join the waitlist and follow the journey behind Sherlok.



