Pricing FAQ
Straight answers about messages, plans and billing.
How do messages work in Sherlok?
Each plan includes a monthly message quota for chatting with your data. When the quota runs out, you can upgrade at any time.
Sherlok plans, prices and message limits| Plan | List price | Messages | Best for |
|---|
| Free | $0 | 30 messages/month | Testing with your own account |
|---|
| Growth | $19/mo | 200 messages/month | Solo manager |
|---|
| Pro | $49/mo | 500 messages/month | Agency |
|---|
| Infinity | Custom pricing | Unlimited messages | Operation at scale |
|---|
List prices. Growth and Pro come with a 14-day free trial, no card.
What counts as a message?
Every question you send to Sherlok counts as 1 message from your plan. The decisions the agents bring without you asking do not consume messages.
Do I need a credit card to start?
No. The Free plan doesn't ask for a card, and neither do the 14-day Growth and Pro trials. A card only comes in when you decide to continue.
How does the 14-day trial work?
Growth and Pro come with 14 days free, full plan unlocked, without adding a card. At the end of the 14 days, if there's no card on file, the trial closes and nothing is charged.
Can I change plans later?
Yes, at any time. Upgrades take effect immediately.
Which data sources can I connect?
Meta Ads, Google Ads, Google Analytics 4, SQL databases, Google Search Console, Google Sheets and 1,500+ integrations in the catalog. See everything in the integrations catalog.