Sherlok vs. Claude
- No credit card
- Read-only access
- Revoke it any time
Claude is one of the best AIs in the world and already connects to ad data: Meta's official connector, in open beta since April 29, 2026, reads and changes Meta Ads campaigns, and there are third-party connectors for Google Ads and GA4. The question is no longer whether Claude can see your data. It's who does the work of looking every day. In Claude, you ask, one source per connector, whenever you remember. In Sherlok, agents read Meta Ads, Google Ads, GA4, Search Console and your other sources without being asked and bring the decision with its value. And you don't have to choose: Sherlok works inside Claude through its connector, on every plan.
Read-only connection
The agents read your metrics. Nothing changes in your accounts through Sherlok.
Encryption in transit and at rest
Your data is encrypted on the way and in storage.
Revoke access whenever you want
In Connections or directly at Meta and Google. Reading stops immediately.
No card to start
Free is your account diagnosis: 30 questions a month, no card.
Side-by-side comparison
| Criterion | Sherlok | Claude (direct use) |
|---|---|---|
| Where you use it | In the Sherlok app, in Claude and in ChatGPT, through the connector | In Claude |
| Connection to your accounts | Native Meta Ads, Google Ads, GA4, Search Console and SQL, 1,500+ integrations in the catalog, connected once | Through connectors you add one by one (e.g. Meta's, in open beta since April 29, 2026) |
| Decisions without asking | Yes, agents bring them every week (daily on Pro) | No, it answers when you ask |
| Cross-source answers | In the same answer, with your business Strategy | Depends on the connectors you enabled and your prompt |
| Business context | Strategy saved per workspace: goals, products and audience | You explain it in the chat or in a project |
| Price | $0 to $49/month · Sherlok Infinity: custom pricing | Claude Pro from $20/month (checked Oct 2026) |
| Scope | Marketing decisions, in depth | General assistant: writing, code, research |
Claude (direct use) pricing and features according to their official public pages, checked in October 2026. They may have changed since. Always check the source before deciding.
See the difference? Start now, for free.
- No credit card
- Read-only access
- Revoke it any time
When Sherlok is the right choice
- You want someone to look at the accounts every week without asking
- Agencies with several clients, each in its own workspace
- You need ads, site and organic in the same answer
- You want to stay in Claude: connect Sherlok and ask there
When Claude alone is enough
- General everyday tasks outside marketing
- Writing, editing and content creation
- A one-off look at one account, when you already know what to ask
- Coding and technical help
The sources Sherlok connects
See how each integration works in practice:
Frequently asked questions
Does Sherlok work inside Claude?
Yes. In Settings, Connectors, add a custom connector with the address https://mcp.sherlok.ai/mcp and sign in with your Sherlok login. It works on every plan; each question to Investigate uses 1 message from your plan. The step by step is at sherlok.ai/en/integracoes/claude.
If Claude already connects to Meta Ads, why Sherlok?
Because Meta's connector delivers Meta Ads and waits for you to ask. Sherlok crosses Meta Ads with Google Ads, GA4, Search Console and your other sources, keeps your business Strategy and sends decisions without being asked.
Which AI does Sherlok use?
Sherlok orchestrates top AI models with its own context layer: your connected accounts, history, the Strategy of each workspace and the market calendar.
Is the free plan enough to really test it?
It is: you connect two sources, such as Meta Ads, Google Ads, GA4 or Search Console, ask up to 30 questions a month and get the agents' decisions every week, with no credit card and no expiry date. More sources and workspaces come with the paid plans; daily decisions come with Pro.
Less reporting. More deciding.
- No credit card
- Read-only access
- Revoke it any time