Sherlok vs. Claude
- No credit card
- Read-only access
- Revoke it any time
Claude is one of the best AIs there is. The right question isn't which AI is smarter, but this: do you want to build the analysis by pasting a CSV into a generic chat, or an engine that already lives connected to your accounts? With Sherlok, Meta Ads, Google Ads, GA4 and SQL stay connected, the answer comes as a decision, and alerts reach you every week.
Read-only connection
The agents read your metrics. Nothing changes in your accounts through Sherlok.
Encryption in transit and at rest
Your data is encrypted on the way and in storage.
Revoke access whenever you want
In Connections or directly at Meta and Google. Reading stops immediately.
No card to start
Free is your account diagnosis: 30 questions a month, no card.
Side-by-side comparison
| Criterion | Sherlok | Claude (direct use) |
|---|---|---|
| Native connection to Meta/Google/GA4/SQL | ✓ Connected and up to date | Manual (export/paste) |
| Paid-media decisions with market context | ✓ Specialized | Generic, you teach the context |
| Proactive alerts on your accounts | ✓ Yes | ✗ No |
| Pricing | $0 to $49/month · Sherlok Infinity: custom pricing | Separate USD subscription |
| Scope | Depth in paid-media decisions, wired into your accounts | General breadth: text, code, research |
| Learning curve | Just ask in plain language | Requires good prompts and data prep |
Claude (direct use) pricing and features according to their official public pages, consulted in August 2026. They may have changed since. Always check the source before deciding.
See the difference? Start now, for free.
- No credit card
- Read-only access
- Revoke it any time
When Sherlok is the right choice
- Daily decision routine over ad accounts
- Agencies tracking several clients in parallel
- Continuous monitoring with proactive alerts
- Teams that don't want to prep data or write prompts to get an answer
When Claude is the right choice
- General day-to-day tasks outside marketing
- Writing, editing and content creation
- Coding and technical support
- One-off exploratory analysis with data you already have at hand
The sources Sherlok connects
See how each integration works in practice:
Frequently asked questions
Does Sherlok replace Claude?
No. They're different tools. Claude is a general assistant; Sherlok is a decision engine for your marketing data. Many users use both.
Which AI does Sherlok use?
Sherlok orchestrates multiple frontier AI models under the hood, with its own paid-media context layer and direct connections to your data sources.
Do I need prompt engineering skills?
No. You ask in plain language and get the decision.
Is the free plan enough to really test it?
It is: you connect two sources, Meta Ads, Google Ads, GA4 or your own database, ask up to 30 questions a month and get the answers, with no credit card and no expiry date. Alerts and insights arrive every week; daily cadence and extra workspaces come with the paid plans.
Less reporting. More deciding.
- No credit card
- Read-only access
- Revoke it any time