Sherlok vs. Nekt
- No credit card
- Read-only access
- Revoke it any time
Nekt is a Brazilian data platform, a lakehouse with hundreds of connectors and an MCP server. For technical teams that want to build their own AI agents. Sherlok is the finished product: the manager asks in plain language and gets the decision, no assembly required. Adjacent categories, different buyers: data engineer on one side, marketing manager on the other. If you need to decide on Meta, Google and GA4 this week and have no data engineer on the team, Sherlok solves it today. Start free, no card.
Read-only connection
The agents read your metrics. Nothing changes in your accounts through Sherlok.
Encryption in transit and at rest
Your data is encrypted on the way and in storage.
Revoke access whenever you want
In Connections or directly at Meta and Google. Reading stops immediately.
No card to start
Free is your account diagnosis: 30 questions a month, no card.
Side-by-side comparison
| Criterion | Sherlok | Nekt |
|---|---|---|
| Category | AI decision layer | Data platform (lakehouse) |
| What you get | Answer + recommendation | Infrastructure to build on top of |
| Who uses it | Media manager, agency, marketing | Data/engineering team |
| Requires code/SQL | No | Yes, it's built for builders |
| Currency and price | USD, from $0 | USD: Free with 40 credits/month and Starter from $149/month, billed by credits (checked Oct 2026) |
| Proactive marketing alerts | Yes | Not the focus |
| Focus | Marketing and paid media | Corporate data at large |
| Time to first value | Minutes | Depends on the modeling your team builds |
Nekt pricing and features according to their official public pages, checked in October 2026. They may have changed since. Always check the source before deciding.
See the difference? Start now, for free.
- No credit card
- Read-only access
- Revoke it any time
When Sherlok is the right choice
- You want the marketing decision ready, not infrastructure
- You don't have (or want) a data engineer in the loop
- You need value on day one, not after implementation
- You want to start free
When Nekt is the right choice
- You have a data team and want a managed lakehouse in Brazil
- You'll build your own AI agents on top of your data
- You need to centralize dozens of corporate sources beyond marketing
- Infrastructure budget in USD isn't a concern
The sources Sherlok connects
See how each integration works in practice:
Frequently asked questions
Are Sherlok and Nekt competitors?
Partially. Both apply AI to data, but they sell to different buyers: Nekt to the technical team that builds; Sherlok to the manager who decides. In larger companies they can even coexist.
Nekt has hundreds of connectors. Isn't that a downside?
Depends on the need. Centralizing corporate data from dozens of systems is lakehouse work. Deciding on Meta, Google, GA4 and Search Console, the daily job of whoever runs marketing, is depth work: Sherlok has 5 native connections with that focus plus 1,500+ integrations in the catalog.
Which is cheaper?
Sherlok starts at $0 and Pro costs $49/month. Nekt has a free plan with 40 credits a month and Starter from $149/month (checked Oct 2026). Different offers: a ready product on one side, a platform on the other.
Is the free plan enough to really test it?
It is: you connect two sources, such as Meta Ads, Google Ads, GA4 or Search Console, ask up to 30 questions a month and get the agents' decisions every week, with no credit card and no expiry date. More sources and workspaces come with the paid plans; daily decisions come with Pro.
Less reporting. More deciding.
- No credit card
- Read-only access
- Revoke it any time