Sherlok vs. Whatagraph
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- Read-only access
- Revoke it any time
Whatagraph is one of the prettiest report generators on the market, built for the agency to present results to the client, billed in USD on an annual contract. Sherlok operates before the report: it monitors, analyzes and recommends, monthly billing, starting free. If you want a decision before the presentation and no annual lock-in, Sherlok is the choice. Start free, no card.
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The agents read your metrics. Nothing changes in your accounts through Sherlok.
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Your data is encrypted on the way and in storage.
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Side-by-side comparison
| Criterion | Sherlok | Whatagraph |
|---|---|---|
| Category | AI decision layer | Visual reports for agencies |
| Question it answers | "What do I do?" | "How do I show what happened?" |
| Language | Native multilingual | English (auto-translated summaries) |
| Currency and plan | Monthly, starts at $0 | EUR or USD, Max and Prime plans; Max starts at €699/month billed annually, per its help center (checked Oct 2026) |
| Proactive alerts | Yes | Not the focus |
| AI | Agents that bring decisions on your data | AI features focused on the report |
| Best for | Operate and decide | Present to the end client |
| Audience | Agencies and lean teams | International agencies |
Whatagraph pricing and features according to their official public pages, checked in October 2026. They may have changed since. Always check the source before deciding.
See the difference? Start now, for free.
- No credit card
- Read-only access
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When Sherlok is the right choice
- Agency or in-house team without a big USD budget
- You want a decision and an alert, not just a presentation
- You don't want to lock in an annual USD contract
- You want AI that actually speaks your language, not auto-translation
When Whatagraph is the right choice
- International agency billing in USD or EUR
- The report's visual delivery is your competitive edge
- You have the volume to justify an annual contract in foreign currency
- You operate in English with clients abroad
The sources Sherlok connects
See how each integration works in practice:
Frequently asked questions
Don't Whatagraph's translated AI summaries cover it?
Those are auto-translated report summaries. They describe what's in the chart. Sherlok has a native conversation about your data and ends with a recommended action. Describing isn't deciding.
Does Whatagraph have more integrations?
It has dozens of sources, because multi-channel reporting demands breadth. Sherlok pairs 5 native connections in depth (Meta Ads, Google Ads, GA4, Search Console and SQL) with 1,500+ integrations in the catalog, and the focus is the decision, not the slide.
Is the free plan enough to really test it?
It is: you connect two sources, such as Meta Ads, Google Ads, GA4 or Search Console, ask up to 30 questions a month and get the agents' decisions every week, with no credit card and no expiry date. More sources and workspaces come with the paid plans; daily decisions come with Pro.
Less reporting. More deciding.
- No credit card
- Read-only access
- Revoke it any time