Sherlok vs. Supermetrics
- No credit card
- Read-only access
- Revoke it any time
Supermetrics is the global standard for piping marketing data into spreadsheets, BI and, since 2026, into Claude and ChatGPT through its connector. You still ask the questions and read the numbers. Sherlok delivers the next layer: agents that read your accounts without being asked and bring the decision with its value, in plain language. If your goal is to feed a dashboard or a warehouse, go with Supermetrics. If it's deciding on Meta, Google and GA4 this week without building anything, Sherlok is the pick. Start free, no card.
Read-only connection
The agents read your metrics. Nothing changes in your accounts through Sherlok.
Encryption in transit and at rest
Your data is encrypted on the way and in storage.
Revoke access whenever you want
In Connections or directly at Meta and Google. Reading stops immediately.
No card to start
Free is your account diagnosis: 30 questions a month, no card.
Side-by-side comparison
| Criterion | Sherlok | Supermetrics |
|---|---|---|
| Category | AI decision layer | Data pipeline (ETL) |
| What you get | Answer + recommended next step | Raw data in the destination of your choice |
| Language | Native multilingual (PT/EN/ES) | English |
| Billing currency | BRL / USD | USD / EUR |
| Decisions without asking | Yes, agents bring them every week (daily on Pro) | Not the focus: you ask or build the dashboard |
| Need BI, a spreadsheet or a prompt afterwards? | No | Yes: Looker, Sheets, a warehouse or an AI assistant |
| Starting price | $0 (Free, no card) | $44/month billed annually, no free plan, 14-day trial (checked Oct 2026) |
| Organic search + paid media in one question | Yes, Search Console and Google Ads in the same answer | Has a Search Console connector; you build the join in BI |
| Connectors | 5 native, in depth + 1,500+ in the catalog | Hundreds of sources |
| Connector for Claude and ChatGPT | Yes, on every plan | Yes (checked Oct 2026) |
Supermetrics pricing and features according to their official public pages, checked in October 2026. They may have changed since. Always check the source before deciding.
See the difference? Start now, for free.
- No credit card
- Read-only access
- Revoke it any time
When Sherlok is the right choice
- You're a paid-media manager or agency without a dedicated analyst
- You want the answer and the recommendation, not a pipeline to maintain
- You want to be warned before the loss, not discover it at month-end
- You want to start free with no card and no FX surprises
When Supermetrics is the right choice
- You already have a BI stack and a dedicated analyst to run it
- You need dozens of sources beyond Meta/Google/GA4
- You're multinational, English-first, and your team lives inside Looker/Power BI
- You want raw data in your warehouse for your own modeling
The sources Sherlok connects
See how each integration works in practice:
Frequently asked questions
Does Sherlok replace Supermetrics?
For everyday decision-making, knowing what's happening and what to do. Yes. If you need pure ETL to feed a corporate BI stack with dozens of sources, they're different categories and Supermetrics remains strong there.
Does Sherlok export data to Looker Studio?
No. Sherlok removes the dashboard step for most questions: you ask and get the answer with context and recommendation. For teams that still need a corporate dashboard, both tools can coexist.
Is the free plan enough to really test it?
It is: you connect two sources, such as Meta Ads, Google Ads, GA4 or Search Console, ask up to 30 questions a month and get the agents' decisions every week, with no credit card and no expiry date. More sources and workspaces come with the paid plans; daily decisions come with Pro.
Less reporting. More deciding.
- No credit card
- Read-only access
- Revoke it any time