Sherlok vs. Improvado
- No credit card
- Read-only access
- Revoke it any time
Improvado is an enterprise marketing analytics platform for global operations, with assisted implementation and full plans priced on request, in USD. Since 2026 it also sells a plan for its AI connector only, from $100/month, and a limited Free tier. Sherlok serves who Improvado doesn't target: agencies and businesses that need a decision today, without an implementation project. If that's you, Sherlok is the pick. Start free, no card.
Read-only connection
The agents read your metrics. Nothing changes in your accounts through Sherlok.
Encryption in transit and at rest
Your data is encrypted on the way and in storage.
Revoke access whenever you want
In Connections or directly at Meta and Google. Reading stops immediately.
No card to start
Free is your account diagnosis: 30 questions a month, no card.
Side-by-side comparison
| Criterion | Sherlok | Improvado |
|---|---|---|
| Category | AI decision layer | Enterprise marketing data platform |
| Implementation | Minutes, self-service | Weeks to months, assisted |
| Price | $0 to $49/month · Sherlok Infinity: custom pricing | Limited Free and $100/month for the AI connector only; full plans on request (checked Oct 2026) |
| Contract | Monthly, no lock-in | Full plans on request |
| Language | Native multilingual | English |
| Audience | Agencies and SMBs | Multinationals and holdings |
| Marketing alerts | Yes, proactive | Focus on governance and pipelines |
| Organic search + paid media in one question | Yes, Search Console and Google Ads in the same answer | Has a Search Console connector; the cross-analysis goes through implementation and reporting |
| Support | Native language, WhatsApp | Dedicated CSM, English |
Improvado pricing and features according to their official public pages, checked in October 2026. They may have changed since. Always check the source before deciding.
See the difference? Start now, for free.
- No credit card
- Read-only access
- Revoke it any time
When Sherlok is the right choice
- Agency or SMB, no implementation project
- Needs value on day one
- Predictable monthly budget, no annual contract
- Wants operational decisions, not a corporate platform
When Improvado is the right choice
- Global operation with dozens of markets and sources
- Enterprise budget and a data team to drive the project
- Corporate governance and contractual SLAs are a requirement
- USD purchasing without friction
The sources Sherlok connects
See how each integration works in practice:
Frequently asked questions
Do Sherlok and Improvado compete for the same client?
Rarely. Improvado lives in global enterprise; Sherlok, in agencies, e-commerces and SMBs. The comparison exists because both promise 'marketing insights'. But the check size and project scope come from different worlds.
Does Sherlok serve larger companies?
Sherlok Infinity covers larger operations: unlimited accounts, custom onboarding and integrations, and priority support. For ERP data, the connection is via SQL database. If your ERP exposes a read replica, Sherlok queries it directly. For multinationals with dozens of markets, Improvado is the natural fit.
Why is the price gap so wide?
Different categories: Improvado sells a platform with implementation and service; Sherlok sells a self-service product that delivers value in minutes. You pay for what your operation actually needs.
Is the free plan enough to really test it?
It is: you connect two sources, such as Meta Ads, Google Ads, GA4 or Search Console, ask up to 30 questions a month and get the agents' decisions every week, with no credit card and no expiry date. More sources and workspaces come with the paid plans; daily decisions come with Pro.
Less reporting. More deciding.
- No credit card
- Read-only access
- Revoke it any time