Sherlok vs. Ryze
- No credit card
- Read-only access
- Revoke it any time
Ryze is an AI agent that works inside your ad accounts: it proposes bids, budgets, pauses and campaigns and applies them once you approve, with an option to auto-apply small changes. It covers Google, Meta, TikTok, LinkedIn and other networks, with plans from $89/month and a 7-day trial (checked Oct 2026). Sherlok sits on the decision layer: agents read Meta Ads, Google Ads, GA4, Search Console and your other sources, bring what to do with its value and the why, and you apply it. If you want to hand over the account, Ryze makes sense. If you want to decide better, crossing ads with site and organic, and keep the account in your hands, Sherlok is the pick. Start free, no card.
Read-only connection
The agents read your metrics. Nothing changes in your accounts through Sherlok.
Encryption in transit and at rest
Your data is encrypted on the way and in storage.
Revoke access whenever you want
In Connections or directly at Meta and Google. Reading stops immediately.
No card to start
Free is your account diagnosis: 30 questions a month, no card.
Side-by-side comparison
| Criterion | Sherlok | Ryze |
|---|---|---|
| What it does | Brings the decision with its value and the why; you apply it | Proposes and applies account changes after your approval (checked Oct 2026) |
| Access to ad accounts | Read-only | Read and write |
| Sources it crosses | Native Meta Ads, Google Ads, GA4, Search Console and SQL, 1,500+ integrations in the catalog | Ad networks (Google, Meta, TikTok, LinkedIn and others) and SEO |
| Starting price | $0 (Free, no card) | $89/month for paid ads, 7-day trial (checked Oct 2026) |
| Business context | Strategy per workspace: goals, products, audience | Agent setup per account |
| Best for | Deciding with crossed data and keeping the account in your hands | Delegating campaign tweaks to an agent |
Ryze pricing and features according to their official public pages, checked in October 2026. They may have changed since. Always check the source before deciding.
See the difference? Start now, for free.
- No credit card
- Read-only access
- Revoke it any time
When Sherlok is the right choice
- You want the decision with its value before any change
- You need to cross ads with GA4, Search Console, spreadsheets and databases
- You prefer a read-only connection and keeping the account in your hands
- An agency with several clients, starting free
When Ryze is the right choice
- You want an agent to apply campaign tweaks for you
- The focus is the ad account only, without crossing with site and organic
- You're fine granting write access to your accounts
- You want an autopilot rather than a decision layer
The sources Sherlok connects
See how each integration works in practice:
Frequently asked questions
Does Ryze apply changes on its own?
It proposes and applies after your approval, and you can turn on auto-apply for small, reversible changes (checked Oct 2026). Sherlok doesn't touch your accounts: it brings the decision and you apply it.
Why doesn't Sherlok apply the changes?
Because the connection is read-only, on purpose. The decision arrives with its value and the why, and you apply it on the platform, when and if it makes sense.
Can I use both?
Yes. Some teams use Sherlok to decide, crossing ads with site and organic, and apply the changes on the platform or with another tool.
Is the free plan enough to really test it?
It is: you connect two sources, such as Meta Ads, Google Ads, GA4 or Search Console, ask up to 30 questions a month and get the agents' decisions every week, with no credit card and no expiry date. More sources and workspaces come with the paid plans; daily decisions come with Pro.
Less reporting. More deciding.
- No credit card
- Read-only access
- Revoke it any time