Sherlok vs. Triple Whale
- No credit card
- Read-only access
- Revoke it any time
Triple Whale is strong in its niche: e-commerce, with its own attribution pixel and the Moby AI assistant. It's no longer Shopify-only: it also connects WooCommerce, BigCommerce, Amazon and Walmart (some in beta), has a free plan, and paid plans scale with store revenue. For an e-commerce brand that wants pixel-based attribution, it's a good candidate. For multi-client agencies, businesses that aren't stores and operations that live on GA4, Search Console, spreadsheets and ERP, Sherlok covers what it doesn't target, with agents that bring the decision. Start free today, no card.
Read-only connection
The agents read your metrics. Nothing changes in your accounts through Sherlok.
Encryption in transit and at rest
Your data is encrypted on the way and in storage.
Revoke access whenever you want
In Connections or directly at Meta and Google. Reading stops immediately.
No card to start
Free is your account diagnosis: 30 questions a month, no card.
Side-by-side comparison
| Criterion | Sherlok | Triple Whale |
|---|---|---|
| Focus | Marketing for any business: store, services, B2B, agency | E-commerce |
| Store platforms | Any, with data via GA4, spreadsheet, database or the integrations catalog | Shopify, WooCommerce, BigCommerce, Amazon and Walmart, some in beta (checked Oct 2026) |
| Multi-client (agency) | Yes, workspaces | Not the focus |
| Price | Starts at $0 | Free plan and paid plans that scale with store revenue (checked Oct 2026) |
| Own pixel and attribution | No, it crosses official sources with real sales | Yes, proprietary pixel |
| Decisions without asking | Yes, on ads, site and organic, crossed with real sales | Yes, within the connected store's data |
| Best for | Multi-channel operations | E-commerce that wants its own attribution |
Triple Whale pricing and features according to their official public pages, checked in October 2026. They may have changed since. Always check the source before deciding.
See the difference? Start now, for free.
- No credit card
- Read-only access
- Revoke it any time
When Sherlok is the right choice
- A business that isn't a store, or a store on a platform it doesn't connect
- An agency serving clients across segments
- You need to cross ads with GA4, Search Console, sales spreadsheets and ERP
- You want agents that bring the decision, on every plan
When Triple Whale is the right choice
- E-commerce that wants multi-touch attribution with its own pixel
- A store on Shopify or the other platforms it connects
- You're comfortable working in English and USD
- You want the Moby assistant looking at store data only
The sources Sherlok connects
See how each integration works in practice:
Frequently asked questions
Is Triple Whale Shopify-only?
Not anymore. It also connects WooCommerce, BigCommerce, Amazon and Walmart, some in beta (checked Oct 2026). It's still focused on e-commerce. Sherlok doesn't depend on the store platform: GA4, spreadsheets, SQL and the integrations catalog cover any operation.
Does Sherlok have its own attribution pixel?
No, by design: Sherlok crosses official sources (Meta, Google, GA4) with your real sales (spreadsheet, database) and turns that into a decision. Proprietary pixel attribution is outside the current scope.
Which costs less?
Both have a free plan. On paid plans, Sherlok charges per plan (Pro is $49/month); Triple Whale charges by store revenue, which varies with the size of the business.
Is the free plan enough to really test it?
It is: you connect two sources, such as Meta Ads, Google Ads, GA4 or Search Console, ask up to 30 questions a month and get the agents' decisions every week, with no credit card and no expiry date. More sources and workspaces come with the paid plans; daily decisions come with Pro.
Less reporting. More deciding.
- No credit card
- Read-only access
- Revoke it any time