The Ads Agent reads your Meta Ads and Google Ads accounts without you asking, compares them with the goals in your Strategy and tells you what to cut, where to put budget and which creative to repeat. With the value at stake and the why.
spent in 30 days by 2 ad sets with zero purchases.
Pausing both and moving the budget to the ad set with a $41 CPA should keep sales volume.
Strategy field
Goals: the target cost per result and the event that counts as a sale or lead.
When and where it arrives
Decisions arrive every week, in the app and by email. Anomaly alerts arrive daily from Pro. WhatsApp from Growth.
Campaign, ad set or ad burning budget for days without a purchase, lead or the event you chose.
What is selling with room to spare and can take more budget, and how much to raise without blowing up cost per result.
Google Ads searches that spend and have nothing to do with what you sell, ready to become negatives.
The ad that converts best and deserves to be duplicated, and the copy your audience is tired of.
Where am I spending budget that doesn't sell?
Which ad set can take more budget?
Which search terms should become negatives?
Which creative should I repeat?
a month on search terms unrelated to what you sell.
Adding 14 terms as negatives cuts that spend without hurting conversions.
No. The connection is read-only. The agent suggests pausing, moving budget or adding negatives, and you are the one who applies it in the ads manager.
The agent turns on with Meta Ads or Google Ads. TikTok Ads, LinkedIn Ads and Pinterest Ads come in as extra sources from the catalog, and Investigate answers about them.
From the Goals field in your Strategy. Without a target, the agent compares against the account's own history.
The agent is in every plan, Free included.