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    Google Ads integration with AI agents

    The Ads Agent reads campaigns, keywords and search terms and shows where the money leaks.

    Connect Google Ads freeSign up with Google
    • Connects in 1 minute
    • Read-only
    • No credit card
    Ads Agent · Google Ads

    $640 in 30 days on 12 search terms with zero conversions.

    Suggestion: add the 12 terms as negatives. The other keywords in the ad group convert at $58.

    Illustrative example.

    What the agents do with your Google Ads

    Terms that spend without converting

    Search terms that eat budget and bring no conversion, added up in dollars.

    Suggests

    Keywords to add as negatives

    A ready list for you to review and add in the account.

    Suggests

    Campaigns to cut or boost

    By each campaign's cost per conversion and ROAS, not the account average.

    Suggests

    Cross-checks GA4

    Shows whether the paid click turns into behavior and conversion on the site.

    Suggests

    Paying for what's already yours

    With Search Console, flags terms where you already rank at the top and still pay for the click.

    Suggests

    Ask in plain language

    How much did I spend on Google Ads this month?

    Which keywords have the worst CPA?

    Is my Performance Max cannibalizing my Search campaigns?

    My average CPC went up, why?

    Which search terms spend without converting?

    Which campaign should I pause today?

    What's my conversion rate by campaign?

    Where should I reallocate budget this week?

    What's cost per conversion by device?

    Compare this week to last week

    Am I paying for terms that already rank first organically?

    What we read from Google Ads

    Cost, impressions, clicks, CTR, CPC, conversions, conversion value, cost per conversion, conversion rate and ROAS, across Search, Performance Max, Shopping, Display and Demand Gen campaigns, by campaign, ad group, keyword, search term, device and hour of day.

    Connect in 3 steps

    1. 01
    2. 02

      Click Connect Google Ads and sign in with your Google account.

      The connection is read-only: Sherlok reads metrics and never creates, pauses, edits budget or publishes anything in your account.

    3. 03

      Pick the ad accounts. The agents start reading as soon as the connection is done.

    Works best with

    Google Search ConsoleShows what you already win organically.Google Analytics 4Sees what happens after the click.Meta AdsShows what your Facebook and Instagram ads deliver.
    All connectors

    Questions about the Google Ads integration

    Does Sherlok change my campaigns?

    No. The integration is read-only and the agents only suggest. You can revoke access any time, in Sherlok or directly in Google.

    Does it work with multiple accounts?

    Yes. Agencies connect each client's accounts in separate workspaces.

    How long until the first decision?

    The agents start reading as soon as the connection is done.

    How is it different from Google Ads' own recommendations?

    Sherlok cross-checks Google Ads with the other sources you connect and can suggest moving budget away from Google when it isn't the best option. See Google Ads and Search Console together.

    You already have the data. What's missing is the decision.

    Connect Google Ads freeSign up with Google
    • No credit card
    • Read-only access
    • Revoke it any time