The Site and Conversion Agent reads GA4 without you asking, crosses it with the products and goals in your Strategy and shows on which page and at which funnel step the sale slips away. With the value at stake and the first adjustment.
of paid mobile sessions leave the product page without scrolling.
Moving the price and the buy button above the fold on mobile is the cheapest test right now.
Also reads
Strategy field
Products and services: what you sell and what it costs. Goals help define what counts as a conversion.
When and where it arrives
Decisions arrive every week, in the app and by email. Anomaly alerts arrive daily from Pro.
The landing or product page with high exits for paid traffic, split by device.
Cart, shipping, payment: the step where the exit rate changed and how much it costs each month.
Which channel brings visits that buy and which brings visits that just pass by.
The products in your Strategy that get visits and don't sell, and the ones that sell with few visits.
Which page on the site drags conversion down?
At which checkout step do people give up?
Does mobile convert worse than desktop?
Which channel brings the visit that buys?
a month in sales lost at the shipping step of checkout, compared with last month.
Exits at that step doubled after the carrier change. Reviewing the delivery time shown is the first adjustment.
No. It reads GA4 and suggests the adjustment to the page or funnel. You or your team change the site.
No. GA4 already turns the agent on. Microsoft Clarity, Mixpanel and Amplitude come in as extra sources if you already use them.
Yes. The conversion event can be a lead, a sign-up or a purchase, depending on the goals in your Strategy.
The agent is in every plan, Free included.