The Ads Agent reads campaigns, ad sets and ads and brings the decision with the dollar value and the why.
Ad "Beach video 3" at frequency 4.8 with CTR 38% below the ad set average.
Suggestion: pause it and move the budget to "Kite carousel" in the same ad set. Estimated cost per result 21% lower.
Ad sets and ads with spend and zero results, added up in dollars.
SuggestsFrequency rising and CTR falling, before cost per result spikes.
SuggestsAcross ad sets and campaigns, by the real cost per result of each.
SuggestsThe cheap ad set that never converts on the site stops looking good.
SuggestsPoints out when pixel conversions don't match the site, so you don't optimize for the wrong number.
SuggestsHow much did I spend on Meta Ads this week?
Which campaigns have the worst CPA right now?
Which creative has the best CTR in the last 30 days?
Which ad set is dragging my ROAS down?
Compare this week's performance with last week
Which audience is giving me the best return?
Which ads have blown out on frequency?
Where am I wasting budget?
Which campaign should I scale first?
How much of the budget went to prospecting vs. remarketing?
Spend, impressions, reach, frequency, clicks, CTR, CPC, CPM, conversions, CPA and ROAS, by campaign, ad set and ad, with breakdowns by audience, placement, device, age and gender.
Click Connect Meta Ads and sign in with your Facebook login.
The connection is read-only: Sherlok reads metrics and never creates, pauses, edits budget or publishes anything in your account.
Pick the ad accounts. The agents start reading as soon as the connection is done.
No. The integration is read-only and the agents only suggest. You can revoke access any time, in Sherlok or directly in Meta.
Yes. Agencies connect each client's accounts in separate workspaces.
The agents start reading as soon as the connection is done.
Sherlok cross-checks Meta Ads with the other sources you connect and can suggest moving budget away from Meta when it isn't the best option.