The Goals Agent reads the Goals in your Strategy, compares them with the numbers from your connected sources and tells you how much is left, in how many days and where the month lands at today's pace. When a goal is at risk, it calls in the agent that owns the number and brings the suggested decision.
leads to reach the month's goal, with 9 days left.
At today's pace, the month lands between 410 and 450 leads, below the 520 goal. The Ads Agent was called in and suggests moving R$ 1,800 from the brand campaign to the lead campaign, which brings the cheaper lead.
Works with
Any connected source that has the goal's number: ads, GA4, Search Console, store, CRM or database. Without a source, you enter the number every month.
For example
Strategy field
Goals: each goal with its value, date and the number that tracks it ("Which number measures this?").
When and where it arrives
Decisions arrive every week on Free and Growth and every day on Pro and Infinity, in the app and by email. WhatsApp from Growth, Slack and webhook from Pro, and in Claude and ChatGPT through the MCP connector.
How much is done, how much is left and how much has to come in per day until the goal's date.
Where the goal lands at today's pace, with a floor and a ceiling. With little history, it tells you it is only the pace of the last few weeks.
A goal at risk calls in the agent that owns the number, like the Ads Agent for conversions, and you get what it suggests.
When the month closes, it proposes the next goal based on the real pace. You accept it or not.
Will I hit this month's goal?
Which goal is at risk right now?
How much has to come in per day to reach the leads goal?
Who can close the gap on the revenue goal?
proposed goal for next month. This month closed at R$ 196k.
The R$ 180k goal was hit. The proposal follows the growth of the last 12 weeks, within the projection range. If you accept it, the new goal goes into your Goals.
The goals in Goals, in your Strategy. For each one you choose the number that tracks it: conversions, leads, visits, store revenue, CRM deals, a metric from your database or a value you enter every month.
It tells you how much is left and in how many days, and calls in the agent that owns the number. You get the goal at risk together with the suggested decision and choose what to do. Sherlok has read-only access to your accounts until you authorize otherwise.
Yes. For a rate goal, it compares the last 4 closed weeks with the target. For cost per conversion, lower is better.
Every plan, Free included. On Free and Growth it counts as one of your active agents, and on Pro and Infinity they are all included. Decisions arrive every week on Free and Growth and every day on Pro and Infinity.