Sherlok vs. ChatGPT + spreadsheets
- No credit card
- Read-only access
- Revoke it any time
Exporting a CSV from Ads Manager and pasting it into ChatGPT works for a one-off analysis. ChatGPT now also takes connectors, like Meta's official one, in open beta since April 29, 2026. What stays the same is the work: someone has to remember to ask, combine the sources and explain the context again. Sherlok does that work with agents that read Meta Ads, Google Ads, GA4, Search Console and your spreadsheets and bring the decision without being asked. And you can use both: Sherlok works inside ChatGPT through its connector, on every plan. Start free today, no card.
Read-only connection
The agents read your metrics. Nothing changes in your accounts through Sherlok.
Encryption in transit and at rest
Your data is encrypted on the way and in storage.
Revoke access whenever you want
In Connections or directly at Meta and Google. Reading stops immediately.
No card to start
Free is your account diagnosis: 30 questions a month, no card.
Side-by-side comparison
| Criterion | Sherlok | ChatGPT + spreadsheets |
|---|---|---|
| Connection to Meta, Google and GA4 | Connected once and always fresh | Export a CSV each time, or add connectors one by one |
| Decisions without asking | Yes, agents bring them every week (daily on Pro) | No, it answers when you ask |
| Context of your operation | Strategy saved per workspace and client | You explain it in the chat or in a project |
| Multi-client (agency) | Separate workspaces | One chat or project per client, set up by hand |
| Cross-source answers | Ads, site, organic and spreadsheet in the same answer | Depends on what you pasted or connected |
| Where you use it | In the Sherlok app, in ChatGPT and in Claude, through the connector | In ChatGPT |
| Cost | $0 to $49/month | ChatGPT Plus from $20/month (checked Oct 2026) + your time |
ChatGPT + spreadsheets pricing and features according to their official public pages, checked in October 2026. They may have changed since. Always check the source before deciding.
See the difference? Start now, for free.
- No credit card
- Read-only access
- Revoke it any time
Where the manual flow breaks and Sherlok takes over
- Recurring operation: the same questions every week, exporting nothing
- Monitoring: being told when ROAS drops or spend speeds up, without asking
- Agencies: each client with its own workspace, context and decisions
- You want to stay in ChatGPT: connect Sherlok and ask there
What ChatGPT does well (keep using it for this)
- One-off exploratory analysis of a CSV you already have
- Brainstorming hypotheses and creative angles
- Ad copy, scripts and copy variations
- Generic marketing questions that don't depend on your data
The sources Sherlok connects
See how each integration works in practice:
Frequently asked questions
Does Sherlok work inside ChatGPT?
Yes. In ChatGPT settings, under Apps & Connectors, turn on developer mode, create a connector with the address https://mcp.sherlok.ai/mcp and sign in with your Sherlok login. It works on every plan; each question to Investigate uses 1 message from your plan. The step by step is at sherlok.ai/en/integracoes/chatgpt.
What if I connect ChatGPT straight to the platforms?
You can, and for a one-off question it works well. What's missing in that setup is someone looking without being asked: Sherlok crosses the sources, keeps each client's Strategy and sends decisions every week.
Does Sherlok use its own AI?
Sherlok orchestrates top AI models with its own context layer: your connected accounts, history, the Strategy of each workspace and the market calendar. That layer turns a generic answer into a specific decision.
Is the free plan enough to really test it?
It is: you connect two sources, such as Meta Ads, Google Ads, GA4 or Search Console, ask up to 30 questions a month and get the agents' decisions every week, with no credit card and no expiry date. More sources and workspaces come with the paid plans; daily decisions come with Pro.
Less reporting. More deciding.
- No credit card
- Read-only access
- Revoke it any time