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    What would you ask your data?

    Real question templates that managers ask Sherlok. Copy, adapt and get the decision.

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    “Why did my CPA go up this week?”

    DiagnosisMeta AdsRequires: Meta Ads

    “Which campaign got worse in the last 7 days?”

    DiagnosisMeta AdsRequires: Meta Ads

    “Where am I spending without converting?”

    DiagnosisGoogle AdsRequires: Google Ads

    “Which creative is showing signs of fatigue?”

    DiagnosisMeta AdsRequires: Meta Ads

    “Why did my ROAS drop?”

    DiagnosisGoogle AdsRequires: Google Ads

    “What should I pause today?”

    OptimizationMeta AdsRequires: Meta Ads

    “Which campaign deserves more budget?”

    OptimizationGoogle AdsRequires: Google Ads

    “Which audience is performing best?”

    OptimizationMeta AdsRequires: Meta Ads

    “What time of day do my ads convert most?”

    OptimizationGoogle AdsRequires: Google Ads

    “Summarize this month's account performance”

    Client & reportingMultiRequires: Meta Ads + Google Ads + GA4

    “What were the 3 best campaigns of the month?”

    Client & reportingMeta AdsRequires: Meta Ads

    “Compare this month with the previous one”

    Client & reportingMultiRequires: Meta Ads + Google Ads + GA4

    “Where does my best-converting traffic come from?”

    Traffic & siteGA4Requires: GA4

    “Which page generates the most signups?”

    Traffic & siteGA4Requires: GA4 with a conversion event configured

    “Which channel brings the cheapest lead?”

    Traffic & siteMultiRequires: Meta Ads + Google Ads + GA4

    “Compare Meta and Google this week”

    Multi-sourceMultiRequires: Meta Ads + Google Ads + GA4

    “Where is my best cost per lead?”

    Multi-sourceMultiRequires: Meta Ads + Google Ads + GA4

    “What should I do today in this account?”

    Multi-sourceMultiRequires: Meta Ads + Google Ads + GA4

    “What's the real CPA joining Meta Ads with orders from the database?”

    Real salesSQLRequires: Meta Ads + a SQL database

    “How much of media turned into billed orders?”

    Real salesSQLRequires: Meta Ads + a SQL database

    “Does database revenue match GA4 conversions?”

    Real salesSQLRequires: Meta Ads + a SQL database

    “Which product sold most by source channel?”

    Real salesSQLRequires: Meta Ads + a SQL database

    “Which terms do I pay for on Google Ads and already rank first for organically?”

    Organic searchMultiRequires: Google Search Console + Google Ads

    “How much of my brand click is organic and how much is paid?”

    Organic searchMultiRequires: Google Search Console + Google Ads

    “Which pages lost position last month?”

    Organic searchSearch ConsoleRequires: Google Search Console

    “Which queries have high impressions and low CTR?”

    Organic searchSearch ConsoleRequires: Google Search Console

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